Rebranding Promotional Video for Borzo
ABOUT
Objective
Create a professional 30-second promotional clip as part of Borzo’s rebranding campaign, featuring animation, graphics, music, and voice-over. The video will aim to increase the recognition of Borzo’s new brand, launched in September 2021, uniting its operations globally under one name. The clip will serve as a key element in the broader promo campaign, designed to introduce the rebranded identity and engage a wider audience.
Scope
• Organize and edit video footage into a cohesive narrative to tell the brand’s story.
• Apply color correction to ensure visual consistency and enhance the overall look.
• Add motion graphics to support the branding and messaging, making the video more dynamic and engaging.
Client
Borzo provides same-day delivery in 9 countries, including Brazil, India, Indonesia, Korea, Malaysia, Mexico, the Philippines, Turkey and Vietnam.
Borzo has over 2.5M couriers and 2M active customers, 75% of which are small and medium-sized businesses. It fulfils up to 3M orders per month.
Agency
WeAgency is a digital marketing agency based in Europe that specialises in branding, web development, and social media strategy.